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Julie Kaufman in the news:

Mercury Newspaper title

On a Shopping Mission
How a professional helped two women conquer the mall

By Vera H-C Chan

Special to the Mercury News


Shopaphobics, you are not alone.

Forget the myth about women's genetic predisposition to shop. There are plenty of us who consider shopping for clothes akin to getting a medical exam, only not as much fun. We get lost in the parking lot, then end up in a mall...

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“Thank you, Julie! It was an amazing shopping experience. I just LOVE my new clothes. You were able to quickly grasp what I needed to achieve my wardrobe goals. You helped me strike the right balance with the simple, elegant clothes I love mixed with some fun and hip pieces that pushed beyond my usual conservative boundaries but still fit with my personality. And you helped me save over 50% in one store alone! I can’t wait until we go shopping again.”
Deborah - San Mateo, CA
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